According to a recent study by the Mid America Direct Marketing Association the average American consumer saw 300-500 advertisements a day in 1970.
Today it is between 5000 – 6000 times a day!
This “Interruption Marketing” doesn’t work anymore!
This goes for billboards and most regular print ads. Standard websites don’t work either – they are nothing more than bad, online brochures.
What does work is “Permission Marketing” (give them something of value in exchange for their attention span) in the form of “Content Management Websites that incorporate blogs, video, enewsletters, SEO, social media marketing and other forms of content marketing which serve to attract customers.
Inbound marketing focuses on attracting the right kind of customers to you and then turning them into happy clients who will tell others about you.