SEO or Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. Speaking simply, the higher ranked on the search results page and the more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
SEO may target different kinds of search, including image search, local search, video search, academic search, news search and other kinds of search.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords people type into search engines and which search engines are preferred by their targeted audience.
Optimizing a website can involve editing the content, HTML and associated coding of the website to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
“Great, but can’t I do SEO Search Engine Optimization myself?”
Yes but the job of SEO can be very perplexing. Most people are able to understand the basics if they devote the time to learn and even a little bit of knowledge will make a difference. While, SEO education is free and is available on the web, it can be time consuming and keeping up with changing methods of indexing (algorithms) can be daunting.
Depending on your willingness to learn, the time commitment and complexity of your website(s), you may decide that you need help from an expert to take care of this for you.
If you are looking for your company to expand its reach, target new customers, and enhance your bottom line then expert SEO Search Engine Optimization may be the right solution for you.
We are SEO Search Engine Optimization experts at The Website Factory. Let us help your business or organization leverage the possibilities and the full power of the Internet. We have all of the tools to help make your website succeed!