Website Design & Development
At The Website Factory we create attractive, functional and Search Engine Optimisation (SEO) friendly websites that are designed from the ground up to achieve high search engine rankings.
Ensuring that your website presents information effectively, is easy to use, and compels the visitor to act are also equally important. We work hard to get this right, in order to improve the rate of sales enquiries from your website, from both existing and potential customers.
So, why choose The Website Factory for you web design project? Our development experience extends to a variety of web technologies – HTML, CSS, PHP, WordPress and Joomla, as well as graphic design – but this isn’t what’s most important. We believe what sets us apart is our complete understanding of the “big picture”, of how to develop a genuinely effective website that will help to achieve your marketing goals. Keeping things simple for our clients also helps – you shouldn’t need an IT degree just to own a website, even though it’s often easy to get that impression.
Content Writing & Development (Copy Writing)
Relevant, well written website content will compel the reader to take action. Optimising and editing your content to ensure it is both interesting and persuasive will often make the difference between a successful website, and one that falls just short of the mark. The right words are one of the most powerful ways to improve your website.
If copy writing is not your forte, The Website Factory can create compelling content from scratch, based on your guidance regarding the messages you want to convey, or a short interview about your business. Alternatively, we can also copy edit your existing writing, and provide a set of experienced eyes that will take your website content to the next level.
The Website Factory can provide copywriting and editing in conjunction with a website development project, or as a separate service. This is ideal for those who are building their own website, or for clients working with a graphic designer or developer whose expertise are not in content writing.
All website content we write is designed to appeal to both website visitors and search engines. This balance will assist in improving your website rankings, while also converting more of your site visitors to customers.
Search Engine Optimisation (SEO) & Web Marketing
Simply building a website doesn’t mean instant success – in many ways the hard part is just starting! If your website doesn’t appear in relevant search results, it’s like opening a shop on a back road in the middle of nowhere. When potential customers find your competitors sites instead of yours, you are missing out on sales.
A successful web marketing campaign, including SEO, will ensure your website is the one customers find when searching for relevant products and services. As most people use search engines to find products & services online, effective SEO is often the difference between success and failure online.
In many ways it’s a “simple on the surface” concept, and relates to three things – website structure, website content, and incoming links. Sites are then ranked in Google based on these overall factors, plus the relevance of your site to what the user is searching for. At The Website Factory we work on all three of these factors in order to ensure your site achieves high and sustainable search engine rankings.
Search engine marketing when implemented correctly is one of the most cost effective marketing tools available to increase your website traffic, and ultimately your sales. However, it has unfortunately become an industry plagued by all sorts of outrageous claims, and “fly by night” operators, often from offshore, claiming to offer you the world. For this reason it’s important to engage the services of an ethical SEO professional who actually understands marketing and the real fundamentals behind SEO. This is where we come in. We invite you to contact us to discuss how we can assist in achieving your online marketing goals.
Local Search Marketing
Google Places refers to the locally based listings that Google displays high up on page 1 of search results, together with a map to show the business location. These were first introduced by Google as a way of providing searchers with more relevant results for search terms, in cases where Google believed that people would be likely to prefer local results.
In late 2010 Google increased the prominence of these results, including displaying local listings even when the name of a location was not specifically searched for. Google has achieved this by developing technology to understand where each person is located. These changes mean that for businesses targeting consumers within their local area it is now more important than ever to get your business listed high among local results.
The Website Factory can implement strategies to get your local business to the top of your local search results, with or without a yellow pages listing, as well as increasing your prominence in a number of other local directory listings. This service is surprisingly cost effective, and can generate a significant number of enquiries for your business. For more details, please do not hesitate to contact us.
Website Development Consulting
Choosing the right website developer can be daunting, particularly if you don’t even know what you want yet. For those who are at the beginning of their marketing or website development planning, choosing a designer and a software platform can not only be a difficult task, but is fraught with risk of online failure if you don’t know the right questions to ask and end up choosing the wrong developer for your business.
Our consulting service can work with you to understand your business goals, and to develop a website development brief. This brief takes into account site structure, site content, functionality, design style, search engine optimisation (SEO) factors and more. You are then free to use this to gain comparable website design quotes from whoever you like, quotes that are actually comparing “apples with apples”. You are under no obligation to use The Website Factory for the development itself, and can choose the most appropriate company for your requirements, safe in the knowledge you have made an informed decision.