Advertising and marketing has become more and more personalized.
People expect that the way businesses communicate with them be personalized too.
That is how Inbound marketing helps.
Why does it work?
It’s time to recognize how your audience behaves online today.
Your customers are not waiting to be interrupted by your message in the old intrusive ways. They are searching online for content that is relevent and helps solve a problem, making their buying process an informed one. The message that you deliver to them should be personal and should facilitate their search for exactly what they need to overcome obstacles.
Inbound marketing will better position your company to be the solution that your ideal customers are searching for through developing an online presence that speaks specifically to them and their exact needs and interests.
Using the interactive options that a WordPress website offers (through blogs, video, enewsletters, SEO, social media marketing, and other forms of content relevant to the interests of the profile of the visitors/customers that you want to attract) you can do just that:
Attract your ideal customers to your website and…
keep them coming back with engaging content!
The Website Factory will help you to build an list of core customers who have give you permission to contact them on an ongoing basis with your “message”.
Your site needs to be interactive and engaging with updated, current relevant content (also a major factor in your position on search engines).
This does require a little extra effort on your part but it is fun and the results are fantastic!
The Website Factory’s “On Target | Inbound Marketing” doesn’t use the traditional “Black Box” approach to keep this process a mystery from our clients and hold them hostage to paying us a fee every time they need to update their site’s content. Rather we create an affordable interactive website and train you to manage your own content. We then act as a resource should you need further help and guidance to achieve your goals.
The Website Factory can put your company on the “Cutting Edge” of this new approach to customer interaction by permission.
If you would like a quote on website development, SEO or a marketing project (or just want to ask us a question), please fill out the below form and we will get back to you as quickly as possible.
Alternatively, if you would prefer email us, do so at: [email protected]