The Web Content Management System:
What is a Web Content Management System (WCM)? It is a system designed to simplify the publication of web content to web sites and mobile devices—in particular, allowing content creators to submit content without requiring technical knowledge of HTML coding or the uploading of files.
We Use WordPress:
For maximum flexibility, ease of use, security, and innovation. WordPress is used by companies such as: E-Bay, Amazon, Ford Motor Co, Harvard University, Sony and thousands more, large and small. It is the premier publishing platform on the web.
Best of all, WordPress is simple, easy to use, fast and fun to learn!
Site Functionality:
1. Video, Audio, Instant Page Posting – You will have the ability to add new pages and posts, updates existing information, add images and video without the need to pay ongoing fees for someone else to add these items in the future.
2. Niche Directory Submissions – You will receive directory research and submission in the major directories. Also, “Local Submission” to the major local search engines (Google Local, Yahoo Local and/or Super Pages.com)
3. Google Site Maps - Enables Google and other engines to easily view and rank each page on your website
4. Link Building – Inbound links are vital. We will build links for your website on a variety of different websites, specifically “authority websites”. These websites rank well in the natural search engines and a listing here will help your site’s ranking as well.
5. SEO Website Search Engine Optimization – We de-mystify this with you. This simply means your pages should contain relevant keywords and phrases that people search for. Deep optimization combines keywords and meta-tags on each page.
6. Google Analytics - Generates detailed statistics about the visitors to a website. It is the most widely used website statistics service. Google Analytics tracks where your visitors come from – what websites, what regions of the world and tracks visitor behavior on your site. Delivering simple, easy to read daily stats so that your site can be constantly improved.
7. Back-Up – Daily back ups both on redundant servers and on Carbonite.com
One Thing To Note:
A website is never “finished” like a printed brochure – it is always “a work in progress” in that new information, images video etc. can be added going forward – you can even change the look or layout in WordPress to have a fresh look from time to time (this does require some extra technical work on our part).
The beauty of working in WordPress and being able to add post, pages, new information, images video etc. is of great benefit in gaining page rank on Google, Bing and other search engines – as you will score higher with fresh, current content that is relevant to what people are searching for!
