According to a recent study by the Mid America Direct Marketing Association, in 1970 the average American consumer was exposed to approximately 300-500 advertisements a day – today that number is between 3000 – 5000 a day!
This “Interruption Marketing” just doesn’t work anymore!
What does work is “Permission Marketing” (give people something of value in exchange for their attention span) in the form of Social Marketing using the interactive options afforded by new content management capabilities/technologies of Web 2.0- 3.0. These include online video, surveys, contests and content relevant to the interests of the profile of visitors/customers that you want to attract to your website.
Then use this interactive based technology to build an list of core customers who have given you permission to contact them on an ongoing basis with your “message”.
Your site needs to be interactive and engaging with updated, current content.
The Website Factory doesn’t use the traditional “Black Box” approach to keep this process mystery from our clients and hold them hostage to paying us a fee every time they need to update their site’s content. Rather we create your initial site and train you to manage your own content. We then act as a resource should you need further help and guidance to achieve your goals.
Learn more about this new marketing methods and how The Website Factory can put your company on the “Cutting Edge” of this new approach to customer interaction – by permission!
